There is no doubt that Facebook could rule the world, if they wanted to. A few new studies have come out to show that the use of Hispanics using Facebook for brands is growing exponentially.
There are a few ways to get Hispanics to notice your brand on social:
(EC Hispanic Media)
1. Hispanics have the widest reach on Facebook, but that doesn’t mean that they don’t use the other platforms!
According to eMarketer, Hispanics like to engage with a variety of brands on Facebook in a positive way vs. reaching out in a negative manner. I mean we’ve all seen a tweet posted saying something mean about how a brand needs to get it together. This is a way to reach a different demographic and probably see how to improve in eyes that may not be your target audience.
2. Translate content from English to Spanish
Making things easy for the consumer is always what the marketer should have in mind. By making content translate you will be reaching a whole new demographic. Not only will the person be able to understand what you are trying to say, they are going to appreciate it.
3. Don’t use stereotypes in your marketing or advertising.
Not only is it just not politically correct, it really isn’t classy. Treat them like you would treat everyone else. With respect. I think that’s pretty self explanatory.
Overall, being able to market to a variety of demographics is SO important for a brand. It also shows people what morals and ethics you may carry within your company. Taking just a few little steps to open up the doors to any audience will take you one step farther.
Marketing rocks, so lets be the best marketers we can be!