Infographics are a great visual way to relay information to an audience in an appealing way.
So, what are infographics exactly?
Well an infographic is a visual image, such as a chart or diagram used to represent date or information to tell a story, or to persuade someone to doing something.
I think infographics are way cooler than just reading a bunch of paragraphs about data or research.
I recently created an infographic, so I’m going to break it down for you, so you will be able to understand them, and know exactly what they are saying.
Here’s what they look like:
Pretty cool, huh?
The top of every infographic will give you a title so you know what you are reading about. Some people throw on a few facts about the subject or a brief 1-2 sentence description about what you are about to read. Here, in this title, there are two fast facts.
This is where the story telling comes into play. Here are some cool statistics about the app, Snapchat. This will help people start to think about why they should use what is being talked about. This is the educational part to teach people more about the topic.
3. Hard Facts
Give proof and hard facts on why and prove why your argument works. The more proof you have, the valid your argument is.
4. Tips/Call to action
Overall, you want the person to do, what you are educating them about. This part gives specific instructions on how to be successful. You want to make it as easy as possible for someone to do something. So the more specific you are the better.
5. Don’t forget to cite your sources.
If you want to educated your reader with valid information, don’t forget to cite your sources. Giving credit to where is belongs is crucial. Your infographic will mean nothing without it.
Overall, infographics are pretty cool and a fun way to get your information across. This is a great PR tactic to share over all social media platforms. If you put it out on social you will get your information out to so many more people than you probably thought you would.
Anyways, if you want to make one for practice you should! Try using Piktochart. It’s really easy!