As defined in Merriam-Webster’s Dictionary, a portfolio is a selection of a student’s work compiled over a period of time and used for assessing performance or progress.
Being in the public relations field, having a portfolio is a way to show employers the work and experience you have completed. Being able to showcase and explain each piece shows employers if you are a good fit for their company.
Here are a few tips and tricks to really make your portfolio stand out from other public relations professionals.
1. Have your portfolio in electronic AND paper form
Have your portfolio in two different forms shows that you really care about your portfolio and your work that you have produced. Having your portfolio electronically is an easy way for employers to look at your work before you even go in for an interview. Having it a physical portfolio shows that you put effort into your work and look more professional when presenting it in an interview.
2. Have context for each piece.
Explain in a little paragraph what each piece is and what it is from. This gives the employer a better understanding of what they are looking at, and why they are looking at it. This creates less confusion for the employer and more time for you talk about your accomplishments.
3. Personalize it.
Be yourself. Showcase your personality within your portfolio. The employer wants to know about you, and who you are. By showing this in your portfolio, they’ll have a better understanding of you before you meet them in person. By doing this, you will be one step ahead of everyone else.
Overall, having a portfolio is a must if you are a public relations professional. Remember to keep it clean, organized but also have some fun with it. It will take you a lot farther than you think.