There are over 500 million people using Instagram today… 500 MILLION! How crazy is that?! 😱 I personally am a big fan of Instagram, I think it is a great way to showcase a special moment in your life for all your friends and followers to see.
As many people are aware, Instagram created a new element for the app, Instagram Stories. This part of the app is almost a mimic of Snapchat. The PR Daily’s article, “Despite initial concerns, Instagram Stories surging” is turning into a big rivalry between Instagram and Snapchat.
Instagram Stories are a great asset for big businesses and corporations. The big difference between Instagram Stories and Snapchat, is that anyone that follows you on Instagram will be able to see your story. Whereas, Snapchat you have to mutually add someone as a friend to see their stories and to send them snapchats personally.
For instance, Nike has 64.4 million followers on Instagram. For Nike being able to use Instagram stories, the company is able to send it’s message out to 64.4 million more people in a new and fresh way than it would’ve been able to prior to Instagram Stories.
Instagram Stories are blowing up. Although, it has been taking a while for personal accounts to start using them, this is a new way to showcase what you are doing to more people than your regular Snapchat story. Am I saying that Snapchat is going to be dead pretty soon? No, I don’t think so at all. I think that they both will be used for different purposes.
Instagram Stories are taking off with businesses. Snapchat stories are more personal, and tailored towards your friends that you know.
Now I want to ask YOU a question. From a PR stance, what app do you think is better for businesses or corporations? What app do you think is better for your own personal publicity? And, what app do you just like better?
Anyways, I want you to just think about that as that is all I have to say.
Thanks for reading! 👀
Snap away! 👋