According to Lexicon, corporate social responsibility is defined as a business approach that contributes to sustainable development by delivering social and environmental benefits for all stakeholders.
So, what exactly does that mean? It means that for-profit businesses has a social duty to give back to the community in an ethical, philanthropic way.
(Starbucks Co. Corporate Social Responsibility Annual Report)
Starbucks Co. does great corporate social responsibility. According to it’s report Starbucks not only helps the environments and communities, but Starbuck’s goal is to encourage others to give back. Starbucks uses sustainable products not only in the products they sell but in the actual coffee itself! They are the lead in green retail, where Starbucks wants to help the environment by water & energy conservation and recycling to reduce waste.
Starbucks likes to create environments that helps bring people together and provide education and employment opportunities to make differences in people’s lives. Starbucks supports and created multiple ways to give back to the people in their communities and employees.
A few years ago, Starbucks teamed up with Arizona State University and created the Starbucks College Achievement Plan. Starbucks offers all full-time and part-time employees full tuition paid by Starbucks as long as they stay employed at Starbucks. College tuition is extremely expensive, so Starbucks is opening new doors and opportunities for their employees to make their dreams come true.
So, Starbucks is living green, creating sustainable products, giving back to the community, and giving back to the employees… what more would you want out of a company’s CSR?! They do everything great, right?! 😱 Well, then why don’t they publicize all the great things that they are doing more.
Starbucks should be telling and showcasing the good that they are doing on their social media platforms. Or better yet, Starbucks should create a separate social media account that is just for CSR. I know in the long run, all Starbucks is trying to do is to sell coffee.
(World of Coffee House)
I think Starbucks is one of the best companies in the country, and they should be telling everyone about it themselves instead of having the media tell it all for them. Not only would a CSR social media account educate the rest of they customers, but it will encourage them to get involved, start conversation and be proactive about giving back to the community.
Talking about Starbucks has really made me crave a coffee and some pumpkin break, so that’s what I am going to go do now. Just remember CSR is important to every company no matter how big or small.