What’s the first thing you think of when you hear the word Leukemia?
This is what I think of….
(Photo: UC Berkeley News)
But, did you know that adults are 10x more likely to be diagnosed with Leukemia than children? (Leukemia Research Foundation) This is a fact that I learned very recently.
Regardless if it is a child or an adult no one should have to suffer the way that Leukemia patients do, but they are the strongest people in the world. The Leukemia and Lymphoma Society helps and gives back to these patients who are flighting for their lives. LLS’s mission is to fund life-saving research for people that are in need.
So, how does LLS try and reach their target audiences? Well, the obvious ways like newsletters, the website and emails. A new way is arising for non-profits that can reach more people than the traditional ways. Two words, social media.
At the bottom of the Leukemia and Lymphoma Society home page, there are SEVEN buttons that lead to different social media account for LLS. The main objective across all platforms is to share the organization’s goals and mission. Through the Instagram, Twitter and Facebook, LLS shows their message in a variety of ways through videos, photos, and graphics with quotes to tell stories about patients the organization has worked with.
(Pictures taken from LLS social media accounts)
By using social media, LLS is creating a new target audience and trying to get those people to donate to the organization. Since most social media users are millennials, this is a way to educate a younger crowd and to make them feel an emotion for these patients who have Leukemia.
There any many non-profits that are trying to raise money for cancer research, right? So, what makes LLS different? Why should someone donate to this particular foundation? Because LLS creates an emotion, like you know someone going through this phase in their life. They convey a reason to help these patients, which can differ from other cancer research organizations.
Every day, 148 Americans are diagnosed with leukemia and 67 lose the fight. Any donation helps a patient that is fighting for their life. If you are interested in donating to the Leukemia and Lymphoma Society please click here.
Social media is a powerful tool for non-profits. It can emphasize a story and reach more people than just an email or a newsletter.
My thoughts and prayers are with the patients who are battling Leukemia.